Bridging Sports and SportsTech Ventures to the Markets
OUR MISSION
We strive to enhance and promote market entries and market expansion of Sports and SportsTech Ventures. We target to leverage the adoption of related business concepts, technologies, innovations, data resources, products and services having also a positive impact on environment or wellbeing of people and societies. We share the conclusions of market surveys predicting continuous and strong global growth of sports and wellbeing markets over the next decades to come.
OUR MODE OF OPERATION
We operate with selected startups, scaleups, established companies and sports business projects looking for go-to-market or expansion opportunities. The business ventures may relate, by example, to sports technology [like applications, wearable products or handheld devices with use of common data resources], digital platforms, sports products, services, wellbeing and health, fan engagement, analytics, renewable materials and circular economy. We also work in connection with commercialization and sponsorship opportunities of different brands.
We work in close collaboration with the selected ventures and the exact collaboration mode is always separately agreed with the company. Our competencies are based on extensive experience from international business, strong involvement in sports, and previous success stories. Sustainability guides all our activities and we integrate the results of relevant academic research into our day-to-day operations.
We also provide required ancillary services related to contracts, legal, tax, HR, licensing and finance, as well as required global connection network. We do not organize accelerator programs and work only with the selected companies directly.
OUR CURRENT PROJECTS
In today’s global business environment, the traditional industry boundaries have become blurred, and wellbeing, analytics, medical devices, sports, tracking technologies, renewable and recyclable materials form one large industry segment. Currently, we are working with companies active within different sports, digital marketplaces and ecosystems, mental training/ wellbeing, renewable materials and sports tracking technologies.




